Farouk Systems Makers of CHI and BioSilk “Presenting Sponsor” of 2012 Miss USA® Pageant

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Farouk Systems, makers of the innovative CHI Ceramic Hairstyling Iron, commemorates 9 years of partnership with the Miss Universe Organization as the “Presenting Sponsor” for the 2012 Miss USA® Pageant.

The 2012 Miss USA® Pageant will return to Las Vegas and Planet Hollywood Resort & Casino at the Theatre for Performing Arts for its 61st showing LIVE on NBC Sunday, June 3, 2012 at 9 p.m. ET. The pageant will feature contestants from all 50 states and the District of Columbia. Contestants will be judged in three categories: swimsuit, evening gown and interview. The show will conclude with one contestant ultimately being crowned Miss USA 2012.

As official sponsor, Farouk Systems will send 11 Creative Artists Team members to style the 51 contestants for all preliminary events, photo shoots and during the live telecast.

“From the creation of ammonia-free hair color to environmentally friendly goods, Farouk Systems continues to sit at the forefront for creative hair products fit for a queen,” said Paula Shugart, President of the Miss Universe Organization. “Pageants feature women with every different hair type imaginable and no matter what the challenge; Farouk has a product to make their hair look amazing.”

“Farouk Systems is committed to beauty,” says Founder and Chairman Farouk Shami. “We are very proud of our long standing association with the Miss Universe Organization and look forward to presenting, along with the Miss Universe Organization, the newest Miss USA 2012.”

Hair King Farouk Shami Debuts CHI Touch Dryer to Audience of Millions

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HAIR KING DEBUTS CHI TOUCH DRYER ON CELEBRITY APPRENTICE

Farouk Shami appeared alongside business tycoon Donald Trump for the second consecutive year on May 6, 2012 for the national launch of the world’s first touch screen hair dryer, CHI Touch. Tensions were high and tempers flared and, as expected, Farouk’s customary red boots stole the show!

The star’s still around to promote the unique CHI Touch Dryer for Farouk Systems were late-night legend Arsenio Hall, pop star Clay Aiken, comedienne Lisa Lampanelli, star of “Real Housewives of New Jersey,” Teresa Giudice and, Farouk’s personal favorite, singer and actress Aubrey O’Day.

“The episode turned out fantastic, and it was incredible to see the two very different ideas each team had for the promotion of the CHI Touch, the world’s first touch screen hair dryer,” said Shami. “I’m very excited to show the world our upcoming spread in the June issue of Elle magazine! Look for us again on NBC on June 3 for MISS USA® 2012.”

Please visit Farouk’s website to find a salon near you to purchase any Farouk beauty products.

Farouk Shami Hosts Celebrity Apprentice Watch Party

Farouk Shami Hosts Celebrity Apprentice Watch Party

Farouk Shami, Founder and Chairman of Farouk Systems, the Presenting Sponsor sponsor of the Miss USA 2012, recently hosted more than 250 guests at his home in The Woodlands, Texas, to watch The Celebrity Apprentice on which Shami was a guest judge and the innovative CHI Touch Dryer made its national consumer debut. The evening began with a welcoming dinner of steak and lobster followed by a commercial-free presentation of The Celebrity Apprentice episode “Blown Away.”

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“The episode turned out fantastic, and it was incredible to see the two very different ideas each team had for the promotion of the CHI Touch, the world’s first touch screen hair dryer,” said Shami. “I’m very excited to show the world our upcoming spread in the June issue of Elle magazine! Look for us again on NBC on June 3 for MISS USA® 2012.”

Simultaneous watch parties were also held in St. Louis, Missouri and Baltimore, Maryland bringing the total count of viewers tuning in with Farouk Systems to over 500!

Farouk Systems Hosts Miss Universe & Miss Teen USA 2011

Miss Universe 2011 Leila Lopes and Miss Teen USA 2011 Danielle Doty surprised employees with an impromptu visit at Houston-based Farouk Systems, makers of world renowned brands CHI and BioSilk, on March 2, 2012.

Farouk Shami, Founder & Chairman of Farouk Systems, escorted the titleholders on a personal tour of the Farouk facilities he opened in 2009 as part of his vow to bring jobs back to America. The girls witnessed first-hand the assembly process of the CHI “Made in America” Hairstyling Irons that revolutionized the beauty industry and set the example for the current trend of bringing jobs back to the United State from overseas. The inspired duo even joined in the CHI assembly line!

“I am in the beauty industry, so I’m honored these beautiful women chose to come to Farouk Systems,” Shami said. “Through our on-going partnership with the Miss Universe Organization, my employees are able to meet and interact with these inspirational young ladies and I am forever grateful for our relationship.”

Later this summer, Farouk Systems will further celebrate their ongoing partnership with the Miss Universe Organization by participating as the Presenting Sponsor of both the Miss USA® and Miss Universe® Pageants for the first time ever.

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Farouk Shami, Miss Universe & Miss Teen USA Spread Smiles at Texas Children’s Hospital

Farouk Shami, Founder & Chairman of Farouk Systems, joined Miss Universe 2011 Leila Lopes and Miss Teen USA 2011 Danielle Doty as they spread joy to the pediatric patients at Texas Children’s Hospital on Friday, March 2.

Farouk, Leila and Danielle were the superstar special guests of the day as they walked the halls of Texas Children’s Hospital in Houston posing for photos, signing autographs and handing out kits filled with BioSilk Kids hair products. The beauty queen duo of Miss Universe and Teen USA each took their turn in the hot-seat as Texas Children’s own special little guest DJs interviewed them over the hospital-wide radio Lollipop airwaves.

“I am so honored Texas Children’s Hospital and the Miss Universe Organization asked me to join them on this amazing day,” Shami said. “Children are truly the most precious people in the world, and I was so thrilled our presence put such huge smiles on their faces.”

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